New 'Save Big' Consumer Book Recommends ASAPosted 3/11/2010
ASA members are highly recommended in the recently released book, "Save Big," by Elisabeth Leamy, consumer correspondent for ABC News' "Good Morning America" television program. Leamy also contributes consumer stories to other ABC programs, such as "World News" and "Nightline."
"ASA has become a recognized source of credible consumer information about automotive service and repair, with mentions in such prestigious publications as The Wall Street Journal, Consumer Reports and Consumer Digest, to name a few. We are very pleased that Ms. Leamy has recommended ASA members in her book and particularly that she pointed out the value of the association's Code of Ethics. Every ASA member should proudly identify themselves with the association and display their ASA sign and the Code of Ethics prominently so it can easily be seen by consumers," said Ron Pyle, ASA president and chief staff executive.
In this battered economy, saving money matters more to consumers than ever before. But instead of tips to skip your morning latte and install low-flow showerheads, Leamy examines methods to save a lot of money on fewer expenses rather than small amounts of money on many things.
In "Save Big," Leamy not only recommends ASA member-shops to consumers for auto repair (having relied on ASA members herself) but also explains for consumers the difference between ASA and ASE - the National Institute for Automotive Service Excellence.
Published by John Wiley & Sons Inc., Leamy's "Save Big" book of advice for consumers is available through major book retailers. For more information, visit www.elisabethleamy.com.
Motorists nationwide can identify ASA members by their red, white and blue ASA sign. Members may also be found using ASA's popular online shop locator found in the Find Nearest ASA Shop section of the ASA Web site - www.ASAshop.org. This convenient tool includes maps and directions, and motorists may search for ASA locations using ZIP code, city, state, shop name, shop type, or any combination of these options.
ASA members were provided with a free copy of ASA's Code of Ethics suitable for framing in the February issue of AutoInc., the official publication of ASA. To learn more about ASA's dedication to service and repair professionals, the benefits of ASA membership and how to join, visit www.ASAshop.org or call (800) 272-7467, ext. 295.
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