By Brie Ragland
ASA Marketplace =
Big Savings for You!
Membership benefits information current through July 2010. Click here to download a full up-to-date list of all ASA membership benefits in .pdf format.
Click here to join ASA now!
For those of you who read this column religiously (yes, all five of you), this page may look or seem a bit different. Each month, the Members' Advantage section of AutoInc. focuses on specific benefits that you, our member, may or may not be aware of. This month, I've decided to approach it a little differently.
It's been brought to my attention that the ASA Marketplace - the place to go for one-stop shopping of ASA's entire benefits portfolio - is not being bombarded with visitors. For the life of me, I cannot figure out why. It's a virtual hub of savings for an ASA member! Literally, you can save hundreds of dollars through the programs and offerings provided by ASA and the third-party companies we've worked with to negotiate deals on your behalf. If you don't believe me, go to your computer right now and visit ASA.bizunite.com and spend a few minutes browsing the site to see what you could be saving if you took a little time to shop.
As a marketing professional, it is clear to me that the only marketing method that truly works is simply repeating the message over and over again, hitting you with different versions of the same message. With that in mind, there have been mentions of the ASA Marketplace on ASA's social networking sites (Facebook and Twitter); throughout past issues of AutoInc.; in the biweekly ASA News-Network; in the weekly AutoInc.'s AutoLinks e-newsletter, in the monthly division newsletters; and even in your dues statement mailings. For that matter, there's a direct login section on the very front of the ASA home page (www.ASAshop.org)!
So, with all of these messages planted so many different places, everyone keeps asking me, "Brie, why isn't the site traffic more overwhelming?" To be perfectly honest, I don't really have the answer. So, again, I'm going to take another more obvious route to the solution and do some simple pleading.
Please help take a little pressure off of me, and just go check out the money-saving ASA Marketplace. It only takes a few minutes and is super-easy. There are savings opportunities galore waiting for you, including savings on estimating and diagnostic equipment, office supplies, shipping services, payroll programs and more. And did I forget to mention that you can shop all of these benefit programs in the comfort of your own home, office or anywhere you have Internet access? Take advantage of this opportunity, and access all of the ASA member benefits via the ASA Marketplace at ASA.bizunite.com by entering your e-mail address and password, "asa." (Did you notice how many times that sentence said ASA? I'm telling you, repetition works!)
So, what are you waiting for? Go ahead. Take my word for it. Log on now. Experience the savings!
ASA Marketplace Testimonial
"I checked out the Employee Perks section of the ASA Marketplace and discovered restaurant coupons worth $25-$50 for only $2! I bought 10 $25 coupons costing me $20 but worth $250, and will be giving them out to special clients. Although my small city of Kerrville does not have a lot of restaurants listed, everyone makes it to Austin or San Antonio, and the coupons are good for a whole year."
- Charles Parker, Kerrville, Texas
Three Easy Steps to Access
ASA’s Members Only Section
Step 1: Go to www.ASAshop.org
Step 2: Type your six-digit member number into the “Member Login” field on the right side of the ASA home page, and press “Go.” Your six-digit member number can be found on the mailing label of this issue of AutoInc. magazine. The number is printed directly above your name.
Step 3: You will be directed to the Members Only section. Once inside the section, start exploring all of the great membership benefits available to you as an ASA member!
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