Mom-and-Pop Business Now a Mom Shop
Larson's Service Inc. in Peabody, Mass., started out as a mom-and-pop business.
Now, as one satisfied customer describes it, it is a mom shop.
But look out, world, this is no ordinary mom. She knows her business.
The mom is Diane Larson, AAM, who not only runs Larson's Service Inc., but also finds time to serve on ASA's Mechanical Division Operations Committee and participate in other industry endeavors (see sidebar).
Diane has been in the automotive industry full time since 1990 when she started working in the office of the shop she and her husband opened in 1986.
Sadly, her husband died in 2008 after a courageous two-year battle with heart disease.
The little shop is still recovering from John's death, but Diane is determined that it will continue to be successful.
Diane's background includes serving as a service adviser. She enjoys working with clients and employees. She was one of the first to take the ASE service consultant exam and is a certified service consultant.
She also has earned the Automotive Management Institute's Accredited Automotive Manager (AAM) designation.
Larson's Service specializes in preventive care and maintenance programs for both domestic and Asian vehicles.
The shop has always followed ASA's strict Code of Ethics, so customers will know up front what to expect. "We perform high-quality diagnostic and repair services at a fair price, using quality parts," says Diane. "We are dedicated to customer satisfaction and maintain the highest standards of the automotive service and repair profession - standards put forth by John back in 1986."
Diane thinks of serving her customers in the fashion of a dentist's office - clients are encouraged to come in and have their automobiles exposed to a routine checkup every six months. It's a philosophy she and her husband pioneered, and one she's proud to continue.
The economy hasn't helped business, says Diane, but she's doing everything she can to keep the shop on track and growing.
With that in mind, she spent last year learning about marketing and added two experienced technicians to her team. She also has added a rustproofing program. Diane says they are the only shop in the area to offer a unique rustproofing product that Diane says is "definitely saving our clients' cars."
The good news? "We're busy," says Diane.
What does she see ahead for Larson's Service? "We plan on successfully continuing John's legacy for many years to come," says Diane. "I feel there is a great need for small independent shops offering quality automotive service and we have a great team that does just that!"
Name of Shop: Larson's Service Inc.
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