Shop Site of the Month
Personal Touch Auto Body - Bronx, N.Y.
Personal Touch Auto Body sends a clear message throughout its site regarding a consumer's choice on where to have repairs done. The testimonials on every page are an excellent addition, as are the pictorials of completed jobs. And kudos for the "Crazy Customs" section, giving consumers a look at the lighter side of collision repair.
Web Wise: BBB, Google Team Up to Bring You, Consumers Together
With nearly 70 percent of Web surfers using Google today, it can be frustrating to find that your shop's Web site is buried on page three or four of general searches in your area for vehicle service and repair. You could try your luck at pay-per-click (PPC) advertising, which will certainly move your listing to the top. However, the latest statistics show that 75 percent of those searching online won't even click "Sponsored" listings. So, how can you get your shop's name in front of those nearly 113 million Google users in a way they'll trust?
The Better Business Bureau (BBB) is rolling out its Search Engine Solutions (SES) Google program across the United States, city by city. BBB-accredited businesses can subscribe to this program that links their shops to sponsored listings by the BBB on the first page of Google searches when relevant keywords have been submitted.
When a consumer clicks on the BBB-sponsored listing, he or she is taken to a page listing all the BBB-accredited businesses for that category. The listings include contact info and links to the business' Web site, location on a map and its BBB reliability page. You don't even need a Web site to participate; all you need is a BBB-accredited membership.
Businesses pay a monthly, flat fee for the service and there is no long-term contract. Currently, the sponsorships are limited on a first-come, first-served basis. This ensures you are not competing with hundreds of other companies in your industry sector. Even better, BBB's in-house staff manages the keyword and key phrase purchases, leaving you to get back to business.
ASA Web Ways: New Online PR Kit Gives Members a "Leg Up" on the Competition
ASA's new digital PR Kit is designed to help you, our member, with your public relations and advertising campaigns. The kit contains an array of prewritten press releases, photography tips, print- and Web-based advertising samples and suggestions, and an audio clip ready for use on your Web site. Members can download materials directly to their computers to customize with logos, specific shop information and other data. Log in to the ASA Members Only section to access the PR Kit. Click on the "ASA PR Kit" button in the left navigation menu. For more information on the PR Kit, please click here.
In a surprising turnaround, a recent survey found that 56 percent of those 65 to 69 years old are online and 45 percent of those 70 to 74 years old also use the Internet regularly.
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