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KPIs Validate Your Professional Advice Posted 1/5/2009
With the new year upon us, many customers are reviewing their budgets and resolving to do better. And many may be wrestling with whether to buy a new car this year or purchase a pre-owned vehicle. As your customer's trusted automotive service adviser, you can help with their decision by using key performance indicators (KPIs). Give them the facts. Look up the vehicles they are considering and do the comparison. See which model costs the most to repair. Investigate the parts-to-labor ratio. See which year is in the shop most frequently. And identify the most checkbook friendly car from their choices. ASA members may access KPI data for free through the Members Only section of the ASA Web site. ShopMeter, powered by Mitchell 1, is ASA's newest benefit.
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