Collision Business Opportunities and Training

Posted 8/13/2009
By Karin White

Forty-three percent of ASA collision members participating in the 2008 "How's Your Business" survey reported an average 13 percent increase in sales. Fifty-two percent cited customer service and marketing and advertising (42 percent) and management skills and technician proficiency equally shared 33 percent of enhanced sales. New major accounts and an increase of service provided were also players in fresh sales.

Paintless dent repair (PDR) procedures require specialized tools and highly skilled technicians. Forty-nine percent of members surveyed have embraced (PDR) techniques over the past decade.

The Automotive Service Association understands shop owners and their employees are constantly challenged to succeed in an ever-changing business environment and to stay current with the advancements of automotive technology.

ASA members benefit from a variety of training outlets, including jobber/parts suppliers (62 percent) and trade magazines (44 percent). Thirty-six percent of mechanical participants use the Internet for technical training and association seminars to stay current with complex vehicle technologies.