Denver Shop Marks 40th YearPosted 7/1/2008
By Levy Joffrion
Food, fun, festivities make it a special day!
Shop StatsName: Tapp’s Garage
Size of shop: 13,000 square feet
Number of years in business: 40 years
Number of employees: 12
Number of repairs per week: 70
Projected annual sales: $2 million
Web Site: www.tappsgarage.com
Why Tapp’s is an ASA member: “To be more involved and to be more knowledgeable about the industry.”
Ordinarily, Tapp’s Garage in Denver is not open Saturdays. But June 7 was no ordinary Saturday.
Jim Tapp, one of Bob Tapp’s sons, recalls growing up around cars and working in the “car business” as a youngster. He worked for his father “off and on” until 1974 when he and his brother, Larry, took over the business. Later, in 1976, they purchased it.
Tapp’s Garage enjoys the happy combination of continuous family management with the highest level of technically trained career-oriented technicians – all of which enables it to provide customers with the very best auto repair service experience. Tapp’s Garage tells its customers that if they are not 100 percent satisfied with the shop’s work, it will give them a $50 U.S. Savings Bond.
Jim says the firm operates on the philosophy of “absolute honesty, no matter what the cost.” He also says that his job is to oversee the entire operation and he’s still active in the planning and decision-making. “But basically,” says Jim, “I allow the employees to do their job. We hire only the best; why should I micromanage them?”
Asked what makes his business unique, he replied that it is its employees and clientele. “At Tapp’s Garage, attitude is as important as skills,” says Jim. ”It may sound corny, but our shop is staffed with genuinely nice people and we’re very careful who we hire. We employ mature, responsible people who appreciate working alongside other like-minded professionals.”
Much of the shop’s marketing effort is centered on sending 10,000 direct mail postcards each month and a strong referral program that encourages and rewards existing customers to refer friends and neighbors to experience why Tapp’s Garage claims to be the “Ultimate Garage.” Tapp’s market area is the entire Denver metropolitan area, but it is close to Aurora, a Denver suburb, and many customers come from that community.
The shop’s plans for the future include growing its revenue and increasing its customer base.
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