Shop Site of the Month
Pete's Auto Repair - Ferndale, Wash.
You don't need every Webbased bell or whistle to impress customers. Take Pete's Auto Repair, for instance. The site doesn't have cars driving up on the page or music in the background, but it's got what I call "good bones." Common sense structure that is easy to navigate and just enough technology to show customers they are professionals, all wrapped up with a striking design. Bravo!
Nominate your shop's site for a Net Worth profile. E-mail your Web site address to angiek@ASAshop.org.
Web Wise: Nifty Google Tricks
According to the Online Publishers Association, today's Internet user spends nearly as much time searching for and reading content as he or she does with electronic communication and commerce combined. That's up 37 percent since 2003, and represents a complete shift in what we typically are doing when we're online.
Now, can you guess which search engine users turn to most? That's right; it's Google. But what does this have to do with you? Well, wouldn't you like to search the Internet faster and more efficiently?
I came across a couple of articles from Nitin Pai's TechTracer.com that have proved invaluable to me when I'm looking for something specific on the Web. I'd like to share these tips with you, courtesy of Mr. Pai:
• Search by type of file: Using Google, you can search the Web on a particular topic and retrieve content strictly by the type of file you specify, such as .doc, .ppt or .pdf. keyword(s) or phrase filetype:pdf (or ppt or doc)
• Search only educational institutions or universities: Want to look only at scholarly materials? Add this additional parameter to your search:
• Define any word: Who needs a dictionary when you have Google? define:bureaucracy
This also works with unfamiliar acronyms, phrases or jargon, and other abbreviations: define:SOA; define:Web 2.0; and define:LOL.
• Calculations: No need to search through your computer for that calculator function. 30 * 4.372
These are amusing, but our purpose here is to actually find something. Let's move on.
• Using allintitle: Everyone knows the trick of using quotes in your search, but here's how to kick it up a notch. You know specific words are in the title, but perhaps not necessarily the entire title. Try this: allintitle:transforming front counter
• Need a broader search? You can also use intitle to search for articles that have either "transforming," "front" or "counter" in their content - not all three in the title.
• You know the site, just not the exact Web address: Search everything on a particular site.
• Recent vs. old: Sometimes you're just not sure of the age of an article. Here's one way to ensure you get only the stories you are looking for. "transforming front counter" inurl:2008
This is just the tip of the iceberg. Have you got any tricks we should know about? Send them in!
Do you have a question about ASA’s online features? Send it to me at angiek@ASAshop.org. Perhaps your question will appear in a future column!
ASA Web Ways: Stay Connected!
ASA has partnered with MultiBriefs to create AutoInc.'s Autolinks, a weekly e-newsletter providing comprehensive news briefings of top industry stories. Autolinks supplements the biweekly ASA News-Network, ASA's electronic newsletter that provides readers with the latest association news and events. These two electronic news resources are a great way to stay informed and both are offered free to the industry. Subscribe today at www.ASAshop.org/news/news.htm.
Twenty-two percent of homes have three or more personal computers.
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