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  Stat Corner

'How's Your Business?' Reveals Female Customer Base

Posted 4/1/2008
By Karin White

Since AutoInc. is highlighting women in mechanical service and collision repair, we thought it would be interesting to highlight what the 2007 "How's Your Business?" survey had to say about the percentage of male versus female customers.

50%
of mechanical shop customers are female.

51%
of collision shop customers are female.

Karin White Stat Corner is written by Karin White, ASA's research and project specialist. She can be reached at (800) 272-7467, ext. 252, or by e-mail at karinw@asashop.org.


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