Missouri Collision Repair Shop Started as One-Man OperationPosted 12/13/2006
By Levy Joffrion
And today, proof that great things often start with small beginnings, there are two shops and 44 employees.
It all began in June of 1986 when Steve White opened White Auto Body in Florissant, Mo. The shop was 3,600 square feet in size. Four years later, the company moved to a different location in Florissant, expanding to a 12,000-square-foot facility. Then, in 1998, it opened a second location in O'Fallon, Mo.
White was the sole employee for approximately two months. He has added employees as the business has grown. Today, the shop in Florissant does 80 to 85 repairs a week, and the shop in O'Fallon handles 40 to 45 repairs a week.
The shop in Florissant is expected to do $6 million in repair work this year; the O'Fallon facility, $4 million.
White's wife, Valerie, is also active in the business. She serves as director of marketing. The two have worked together for almost 10 years.
White started doing collision repair work before he started high school. During and after high school, he attended North County Technical School and graduated from its auto body repair program.
His wife had a successful career in the health care industry and performed marketing and patient case management duties in her last job before coming to work at White Auto Body. She is a registered nurse and holds a bachelor of science degree from the University of Missouri and a master's degree in health management from Lindenwood College in St. Charles, Mo.
Both are active participants in the collision repair industry and local community. They are affiliated with several national and regional industry organizations, members of the Better Business Bureau, and active in the Florissant and O'Fallon Rotary Clubs and the Florissant Valley, Cottleville-Weldon Spring, O'Fallon and Missouri Chambers of Commerce.
White currently serves as president of the Alliance of Automotive Service Provider's Gateway Collision chapter. He also is a member of the Ferguson Florissant Special School District's Technical School Advisory Board.
The couple has been honored with many awards, including:
"One of the best marketing-type activities we do is host continuing education classes for insurance agents and adjusters," says Valerie. "In Missouri, insurance agents and their representatives are licensed. They are required to earn a certain number of continuing education credits to renew their licenses. We are certified by the Missouri Department of Insurance to teach nine continuing education classes.
"These sessions give us an opportunity to educate the insurance industry about our industry. Normally, when people come to us, it is because they have had an auto accident and they are not usually happy. When the agents come to us for the classes, they want to be there and it is for a reason that is non-emotional.
"Some of the courses require a hands-on demonstration, so we incorporate a shop tour. The shop sells itself. The agents can see a collision repair business in action. We hope they have a pleasant-enough experience to tell others."
Say the pair: "We feel our business is unique because we take care of our employees. Our employees are integral to our success. Without the skill and artisanship of the technicians and the customer-focused attitude of the management team, we would not be successful. We truly value our employees for the contributions they make."
The Whites recognize their shops' successes by having celebratory luncheons for employees who have reached a service milestone or after having their first baby or are getting married. "We try to have fun while we work because we spend more time with each other than we sometimes spend with our families," say the Whites.
As for the future, they just want to continue providing top-quality repairs and never compromise. Obviously, that business philosophy has brought them a long way - and we have a hunch it'll keep on spelling success.
Shop StatsName: White Auto Body
Location: North, 8300 North Lindbergh, Florissant, Mo.; West, 811 East Terra Lane, O'Fallon, Mo.
Square Footage: 10,500 square feet
No. of Employees: 44
No. of Years in Business: 20
Web Site: www.whiteautobody.com
Why White is a member of ASA: I am only one business and understand the need for a voice that speaks for the whole industry. I highly encourage every shop to join ASA. It is a small price to pay for somebody looking after your industry on a daily basis.
AutoInc. Web Site |
ASA Web Site |
Elections Change Face of Congress, Impact Automotive Agenda |
'How's Your Business?' |
NACE Highlights |
CARS Highlights |
Revving Up the Slow Times in Your Business|
Guest Editorial |
Tech to Tech |
Tech Tips |
News Briefs |
Taking the Hill |
Shop Profile |
Around ASA |
Net Worth |
Stat Corner |
Copyright (c) 1996-2011. Automotive Service Association®. All rights reserved.