How's Your Business?Posted 09/10/2004
By Denise Caspersen
Raise your hand if you were a lucky recipient of the 2004 "How's Your Business?" survey. How is your business doing? What's the average repair order amount? How many technicians per bay, and how many bays do you have? Did business increase or decrease last year? What are technicians earning? How many repair businesses are in the United States, and how do they stack up compared to dealerships? How much is being spent on advertising, and what works best? Who's paying for employee training, and how much are they receiving? What benefits should a successful business offer? Are your industry issues in line with other shop issues?
Where do the answers to these questions come from? You. In mid-August, ASA randomly selected 1,000 mechanical and 1,000 collision businesses to complete the 2004 How's Your Business? survey. This survey provides the answers to the above questions, along with many others.
All surveys are anonymous, and each survey counts. So, if you received a survey and have sent it back, a big thanks from ASA. If you have a survey sitting on your desk among other mail and daily tasks, please know that your response is essential in producing an accurate picture of the repair industry. If you have tossed your survey, please contact me.
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