Trade Show Attendance Affected by Annual SalesPosted 12/15/2004
By Denise Caspersen
With two of the best automotive industry trade shows just behind us and the results of the 2004 "How's Your Business?" survey tabulated, ASA can clearly see a growth in attendance at the trade shows. This is validated by the attendance figures for CARS and NACE and by the survey.
This year, 14 percent of ASA mechanical shops said they planned to attend CARS; this is up from the 6 percent who attended in 2003. Thirty-eight percent of collision shops said they planned to attend NACE. This is up from the 15 percent who attended in 2003.
As annual sales of businesses increase, the likelihood of those businesses attending an industry trade show also increases. For example, 9 percent of mechanical businesses with annual sales between $100,000 and $250,000 planned to attend CARS in 2004. But 43 percent of mechanical businesses with annual sales between $1.5 million and $2 million planned to attend CARS. For collision businesses, 24 percent of collision businesses with annual sales between $250,000 to $500,000 planned to attend in 2004. But 56 percent of collision businesses with annual sales between $4 million and $6 million planned to attend.
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