"How's Your Business?"Posted 12/15/2004
By Denise Caspersen
The 2004 "How's Your Business?" feature continues to build on surveys conducted by the Automotive Service Association of its membership. Through the generosity of ASA members and their commitment to the industry, the 2004 How's Your Business survey provides a detailed picture of the independent automotive repair industry.
The survey covers the independent mechanical and collision repair sectors with regard to business profile, business ownership, staff, current sales and expectations for the upcoming year, advertising and marketing, customers and the impact of various industry issues.
In August, the survey was mailed to 1,000 randomly selected mechanical and 1,000 randomly selected collision repair businesses. Nearly 40 percent of mechanical and 30 percent of collision businesses replied.
With such a large response rate, the survey results have a 95 percent confidence level with a confidence interval of +/- 5. One can be 95 percent certain that the responses given are representative of the entire population within 5 points above and 5 points below the stated value.
The purpose of the survey is to provide an accurate benchmark for business owners and those interested in the industry.
Editor's note: Please note that sometimes, due to rounding, percentages will not add up to 100 percent. In other cases, percentages greater than 100 percent may result if respondents are able to select more than one answer to a particular question.
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