ASA Leaders Visit Capitol Hill for 2014 Fly-In

Working on your behalf to ensure repairer interests are represented Leaders of the Automotive Service Association’s mechanical and collision divisions recently traveled to Capitol Hill to meet with key members of Congress and their staffs. Members of ASA’s Mechanical Division traveled to Washington, D.C., May 29, and members of ASA’s Collision Division met with congressional […]

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Does Your Shop Need a Facelift?

Walking in your customer’s shoes for just one visit may force you to look at your shop in a whole new light. If you find yourself asking that question, the answer may be that it does.
As owners, we are often so focused on running our business that we fail to consider how things may look […]

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How to Create Marketing that Gets Ignored

With individuals being bombarded with more than 3,000 marketing messages a day, here’s how you can create marketing for your shop that stands out from the competition. With individuals being bombarded with more than 3,000 marketing messages a day, here’s how you can create marketing for your shop that stands out from the competition. I […]

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What Would You Do? July 2014

Every shop owner runs into ‘situations.’ How they handle them is important … do you agree with these fellow ASA members? Dilemma: We had a customer whose air conditioner stopped working while he was driving through town. When a customer’s A/C doesn’t work, we never sell a “recharge” – we always sell a “test the […]

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Shops Still Shy Away from Working on Hybrids

Troubleshooting hybrids takes knowledge and a great deal of hands-on experience, yet the payoff is worth it It’s been a busy time for hybrids in my shop. The training schedule has been hectic and the buying and selling is starting to get some movement. The Consumer Reports rating on the Prius as the best value […]

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Customers Urge Pair to Open Shop

Arizona shop opens its door to satisfy customers Launching a business because your customers demand it isn’t a bad way to start. And that’s exactly how Stephen “Steve” Yacovone and Jurgen Ankert came to open Sun Valley Imports in Tempe, Ariz. – a suburb of Phoenix. Before they opened Sun Valley Imports, Steve and Jurgen […]

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Generationally Speaking
July 2014

See what makes us different … and the same! In this month’s Generationally Speaking department, meet Dick Milstead, founder and CEO of Milstead Automotive, and his daughter, Amy Milstead, president. Milstead Automotive is an ASA member-shop located in Spring, Texas, which is outside of Houston. Milstead Automotive hosts numerous community-wide events throughout the year, including […]

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Members Advantage – July 2014

Put the ASA Marketplace to Work for You! Save on the Products, Services You’re Already Using Save Up to $250 on ShopLink, PhotoLink and Stellix Software! ASA’s partnership with AudaExplore, a Solera company, has created the opportunity for a $250 discount for new users or upgrading services for Shoplink, Photolink and Stellix software programs. Customer […]

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The Team Trap

Learn what it takes to create a winning team I horrified an audience recently when I called teamwork the greatest drain on contemporary business productivity. And it’s likely that I’ve just had the same effect on you! It’s not that the idea of a team is fundamentally bad. It’s wonderful … in situations where more […]

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Scan Tool Review: KIA/Hyundai/Mitsubishi

This month we look at KIA, Hyundai and Mitsubishi KIA Though they are South Korea’s oldest car manufacturer, KIA has only been selling cars in the United States since about 1994. As a result, they are in the unique position of having a near-100 percent OBD-II lineup and almost no “OBD-I only” scan tool. The […]

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News Briefs – July 2014

ASE Class Set For NACE/CARS Like to know more about what the National Institute of Automotive Service Excellence (ASE) can do for you? If so, you won’t want to miss a session Friday, Aug. 1, at the NACE/CARS 2014 Conference and Expo. It will be held from 10:30 a.m. to noon in the Cobo Center, […]

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